Plymouth independent jewellers Drakes welcomed the face behind Annie Haak into store for an intimate customer event.

On Wednesday May 10 Drakes offered its customers an exclusive chance to meet Annie Haak herself.

The intimate event held in the Drakes store saw local Annie Haak fans gather to meet the jewellery designer and shop the brand new SS17 collection, titled Heavenly.


Guests were treated to canapés and bubbly while they chatted to Annie Haak and had pictures with her. Haak also gave an inspirational talk about where the brand originated from and what inspired her, which touched many of the fans, even bringing some to tears.

“It was an absolute pleasure to welcome Annie into the store,” says Drakes director, Monique Hirshman. “She is a truly inspirational lady and I, like everyone else, was really touched by her story. It was so lovely to be able to give our customers a chance to meet her and we cannot thank Annie and her team enough for making this happen. It’s not every day you get to meet someone as inspirational and as humble as Annie Haak. A truly unforgettable evening!”

Customers were given an exclusive chance to shop the SS17 range.

The SS17 Annie Haak collection mixes marble effect and turquoise beads with sterling silver, gold and rose gold. Many consumers bought pieces from the range at the exclusive event.

“The meet our inspirational creative designer event with Drakes was a first for Annie Haak, and it goes without saying it was a truly special night,” adds owner and designer, Annie Haak. “The team at Drakes were brilliant as the event ran so smoothly. To meet a fantastic group of loyal Annie Haak fans was amazing and to hear how our jewellery had touched them in different ways was so special, which makes what we do so worthwhile.”

Many customers took to social media to praise the event.

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Editor, Professional Jeweller