Brand also becomes jewellery supplier for BRIT Awards goodie bags.
Italian jewellery brand Duepunti – which launched in the UK in 2013 – has been named an official jewellery supplier for the 2014 BRIT Awards, which take place on February 17.
The brand’s innovative silicone and diamond bracelets will be gifted to all female performers, guest presenters and award winners in the British colours of red, white and blue. Each bracelet is set with a brilliant-cut, 0.02ct diamond in a sterling silver setting.
The partnership has been created in collaboration with the BRIT Trust, the charitable arm of the British Record Industry whose main commitment is to The BRIT School in Croydon, which remains the only non-fee paying performing arts school in the UK.
To support the BRIT Trust, Duepunti has launched a special campaign allowing bricks-and-mortar and online stockists to sell its red, white and blue BRIT Awards 2014-themed rings and bracelets through a three-for-two offer. The campaign will donate 10% from each sale to the BRIT Trust.
Duepunti was recently taken on by Amazon.co.uk, which will offer its wider, colourful range of silicone bracelets and rings.