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eBay adds 45,000 fine jewellery pieces to authentication service


Online marketplace eBay has added luxury jewellery to its eBay Authenticate service, working with professionals to ensure the jewellery advertised on its marketplace are the real deal.

The authentication service was launched last year for the luxury handbag category. Watches were then successfully added to the service this September, and now jewellery that has been checked will also be marked with an “Authenticity Verified” label and a blue tick similar to the one celebrities get on Instagram.

According to eBay, pieces – which range in price from £196 to upwards of £16,000+ – are checked by third-party authentication experts.

However, as with the programme for watches, the online marketplace isn’t verifying each item that’s offered for sale, but rather giving its stamp of approval to listings from two dozen of its top-rated sellers.

Sellers are selected by eBay and can only join the programme by invitation. Jewellery sellers involved in the firm’s authenticate service receive a verified mark of approval to their listings of diamonds and gemstones, companied by grading reports.

To keep standards in the program, eBay plans to do random check and virtual auditing, and work with laboratories to provide a vetting process.

So far more than 45,000 high-end fine jewellery items have been given the Authenticity Verified label. Items include necklaces, earrings, bracelets, wedding brands, and engagement rings, adorned with diamonds and other precious gemstones, alongside a selection of loose stones and vintage fine and fashion pieces.

Senior director of eBay Authenticate, James Hendy, comments: “eBay is home to the largest selection of luxury goods, which includes tens of thousands of jewellery items, fine watches, and rare and designer handbags. Expanding the eBay Authenticate service provides customers an added layer of trust and confidence as they shop for fine jewellery this holiday and beyond.”


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