Independent jeweller, Bradley’s Jewellers York, has launched a dedicated website for its debut laboratory-grown diamond jewellery collection, Eco Rocks.

This is complemented by new signage, customer-facing marketing materials and bespoke packaging that will be visible in-store and online.

The new e-commerce boutique has been designed from scratch by Birmingham-based marketing consultancy, The William Agency, to highlight the Eco Rocks story.

Advertisement

The website is a direct result of growing sales of lab-grown diamond jewellery at the York-based independent, which is expecting a bumper festive sales period.

Eco Rocks designer and founder, Kay Bradley, said: “Having seen how my customers responded to laboratory-grown diamonds, I knew the time was right to make Eco Rocks a standalone entity with its own logo, branding, packaging and website.

“The new ecommerce store will allow customers to purchase items but will also provide a gateway to bespoke commissions and conversations with a new generation of jewellery buyers. As we head towards Christmas, I am confident this is the right move for my business.”

Bradley added: “When I set out to design my own laboratory-grown diamond range, it was with a firm view that it would not replace natural diamonds, but rather complement them.

“As a qualified diamond and coloured stone grader, my passion has always been gemstones and that is reflected in the pieces I create. This new collection is all about giving my customers more choice of fine jewellery that caters to every budget.”

Previous articlePandora partners with Clearpay for ‘4 Days of Christmas’ London event
Next articleIt is ‘vital’ that retail staff are not put ‘in harm’s way’ amid new facemask rules