Edblad unveils fresh floral designs


Swedish lifestyle jewellery brand Edblad has added new SS17 pieces to its seasonal offering.

Building on its spring collection, the brand’s design team has reworked classic designs with a modern twist and added new pieces to keep its offering fresh.

Named the Mayflower collection, now pieces have been inspired by the mayflowers children sell in Sweden to raise money for less fortunate children.

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Mayflower motif shines for Edblad.

The mayflower motif is a classic symbol for summer in Sweden, and unites minimalist aesthetics with opulent styling.

Stainless steel pieces either, polished or plated with rose or yellow gold, has been mixed with matt finishes for added interest, while sparkling stones add a touch of luxury to designs.

Growing rapidly in the UK, Edblad now has over 240 stockist including independent jewellers, fashion boutiques, lifestyle shops and department stores.

Tags : EdbladfashionJewellerymayflowerSS17

The author Stacey Hailes

Editor, Professional Jeweller

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