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EDITORIAL VIEW: All That Glitters finale spells end of ‘an important six weeks’ for industry

all that glitters

Now that the dust has settled, it could not be more clear that an important six weeks for the jewellery industry has come to an end as All That Glitters has had its last hurrah – for the time being at least, writes Sam Lewis…

The talent contest show was the BBC’s latest attempt to recreate the storming success it had with The Great British Bake Off all those years ago – a success it has been trying to replicate ever since it sold the title to Channel 4, with shows like The Great British Sewing Bee cropping up every pilot season.

While All That Glitters’ return for a second season has now been confirmed, it remains to be seen whether its encore will wield the same heft as season one when it comes to getting the British public interested in jewellery design.

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The show’s first outing was not without its detractors, though, with critics and jewellery industry experts alike noting room for improvements.

However, we could sit and debate the merits and pitfalls of the show all day. We could criticise the judges’ choices in who they sent home, or pick holes in the controversy caused by those unrealistic time constraints.

We could argue over who our favourite contestant was or secretly wonder whether we could pull off an earring as successfully as Shaun Leane does. (We can’t.)

But what the show undeniably did was shine a very mainstream spotlight every Tuesday evening on the jewellery industry and the people who make it tick.

And all of this at a time when jewellers around the UK were just beginning to reopen their doors to consumers, and hordes of prospective students might just be gaining the confidence to decide on a career path and apply to study at an institution like the British Academy of Jewellery (BAJ) after waiting for the worst of the pandemic to blow over.

At its core, it gave a select few jewellery designers the chance to show the world why we love what we do so much, and asked viewers to appreciate the hard work that goes into each and every ring, bracelet, necklace and cufflink that they wear and that they see in their local jeweller’s window.

For that, All That Glitters, we salute you. Here’s to an even better season two.

Listen judges Shaun Leane and Solange Azagury-Partridge in conversation with PJ on the PJ Podcast below:

PJ PODCAST: All That Glitters special with judges Shaun Leane and Solange Azagury-Partridge

Tags : All That GlittersBBC 2
Sam Lewis

The author Sam Lewis

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