Editor’s View: “And I said, what about, Breakfast at Tiffany’s?”

I said, ‘What about, Breakfast at Tiffany’s?’ And my friends and family said – ‘Let’s go’.

I’ve been fortunate enough to have breakfast at Tiffany’s twice.

The first time was with my friends on a university trip to New York City at Christmas. This one was probably more in keeping with the film as my girl pals and I grabbed free bagels from the hostel we were staying in and ate outside the shop feeling full and fabulous!

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The second time was this year, and while I don’t want to belittle the experience my friends and I had, I must admit, this time was better.

Last month I actually had breakfast at Tiffany’s, on the fourth floor of the fifth avenue flagship.

Choosing the 10am slot, we were the first ones through the store doors and proudly told the doorman, ‘We’re here to have breakfast at Tiffany’s’. With that sentence the fantasy began.

Although excited, I must admit I had some reservations about the experience I was about to encounter. Would it be good value for money? Would my family and I feel comfortable in the environment? Would the food be good or would it just be an experience that looks amazing on Instagram but doesn’t actually live up to the hype?

I’m pleased to report we were instantly made to feel welcome. Though never spoken out loud, the staff knew they were delivering a dream, and did so with a smile. There was a buzz in the air as everyone took their seats and began snapping away and quietly humming the well-known song. You could tell everyone was just ecstatic to be there.

The breakfast itself was actually very good value for money. Everyone received a croissant and a bowl of fruit, alongside a main meal for a set price which was not a far cry from what you would expect to pay in London.

And the food was tasty. I went for waffles and enjoyed every mouthful, while my family were impressed with the various dishes they chose.

In terms of creating a memorable customer experience, Tiffany & Co have nailed it with the Blue Box cafe. They’ve made it exclusive by making it hard to get into and keeping the space a modest size, and they’ve used it to showcase both their homeware products, which are used during the meal, and their jewels. It’s trademark colour also covers the room, ensuring visitors want to capture every moment.

The real question is, why did it take them so long to do this?

It was a real highlight of my holiday, and now one of my top recommendations for people heading to the Big Apple. As we enter Christmas trading, is there anything you’ve missed that could be a good marketing trick and pull shoppers into store?



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