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Editor's View: What can the industry learn from Aldi launching a jewellery calendar? - Professional Jeweller

Editor’s View: What can the industry learn from Aldi launching a jewellery calendar?

Yes, you read the headline right, Aldi has launched a jewellery advent calendar that costs £9.99. Set to hit the shelves next week, the 24 day advent calendar offers festive bracelets, rings and earrings, with a charm bracelet offering for consumers to collect throughout the season. But what can the industry learn from this? Well, … Continue reading Editor’s View: What can the industry learn from Aldi launching a jewellery calendar?