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Editor’s View: “Take a fresh approach this year…”

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Let me be one of the first in the industry to wish you a very Happy New Year!

It’s amazing how quickly time flies. It only feels like yesterday I was packing my bag and heading to my first trade show of 2019, yet here I am again making plans for all the events taking place this year.

Sometimes it can feel a bit repetitive though, can’t it? But it doesn’t have to be.

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While you may be completing the same tasks and attending the same events, why not do so with a fresh pair of eyes. Have a think about how you can make things different and even more interesting this year.

For example, if you are heading to Jewellery & Watch why not embrace the fact that the suppliers will now be in Hall One and take a look at what other sectors have to offer. Perhaps you can be inspired by their innovation in design, visual merchandising and/or customer service.

Or maybe you could mix up the teams going to Vicenza and Inhorgenta this year. Could you reward loyal members of staff with a trip to see what is going on in the wider international jewellery industry?

How about taking a fresh approach to staff training this year? Take time to get feedback from your employees and find out what areas they would like to grow in this year and what ways of learning they find helps them best. It can be very easy to assume one size fits all, but it really doesn’t.

I am sure there are many other ways you can keep yourself, your staff and your business energised in 2020.

A new year is a good time to reflect on how business has been, what areas have worked well, and what areas can be improved. It’s also an excellent time to prepare to make some changes and refuse to let headlines such as ‘the high street is struggling’ scare you. Be confident in your business, what you have to offer – service, staff and product wise – this year.

If you are confident in the name above the door and what consumers will find when they step inside, then that will make a world of difference.

But, as a little word of warning, to be confident, you need to know exactly what consumers will find when they visit your store. I hear too many stories from trade professionals visiting jewellers and being shocked by what they have witnessed.

Don’t have rose-tinted glasses on. Be fully aware, so you can make the right changes and be fully confident!

As I reflect on our publication, I already have in mind some exciting changes that will make me even more confident than ever in the product we offer.

As always, our aim is to help all in the jewellery industry do better business, so we will spend the next 12 months writing features and sharing news stories to help encourage, inspire and practically help our wonderful readers! But, if you have any ideas of what you would like to see covered, please drop me a line.

Tags : BusinessNew YearRetailyear in review
Stacey Hailes

The author Stacey Hailes

Editor, Professional Jeweller

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