Edox to sponsor powerboat SuperStock race

Brand will deliver timing and results with watch prizes for winners.

Swiss watchmaker Edox has been announced as the official timing partner of the P1 SuperStock Championship of powerboats.

The brand says it will bring a precision timing and results solution to P1’s new race format, including the innovative one-on-one match races. The partnership continues the brand’s association with racing, bearing similarities to its partnerships with the FIA World Rally Championship and UIM Class 1 Powerboat Championship.

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In addition to its race timing and results service, Edox will also donate two watches worth £1,500 each at all five Grand Prix of the Sea race weekends. The watches will be awarded to the class-winning teams in both the P1 250 and P1 150 classes.

The prize offering is part of the brands’s ‘Timing for Champions’ philosophy designed to reward champions and associate its name with winners in all fields of motorsport.

“We expect our 2011 partnership with Edox will be the first of many years collaborating with Powerboat P1”, commented commercial director James Durbin.

“Our organising team wanted the best timing people we could find particularly because of the intricacies of timing the match races and the high profile and expertise in motorsport,” he added.

An Edox logo will adorn every competing boat in the P1 SuperStock Panther 250 and P1 150 classes. The five-round championship blasts off in Jersey this weekend and reaches a climax in Liverpool’s Albert Dock on September 10.

Edox recently celebrated its 125th anniversary and is recognised in marine circles for producing the first water-resistant to 200 metres watch.



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