Egyptian jewellery brand touches down in Mayfair for UK retail debut

Azza Fahmy – Wonders of Nature 2017 Collection – Double Finger Serpent Ring adorned with green amethyst, emeralds pave diamonds and pearls in 18ct Gold and Sterling Silver – Copy

Luxury jeweller Azza Fahmy has announced it is entering the UK’s physical retail market with the launch of a premier store in London’s Mayfair.

The Egyptian design house, which is set to open its first UK venue in Mayfair’s historic Burlington Arcade on March 1, has collaborated with Julien Macdonald, Preen by Thornton Bregazzi, Matthew Williamson and created bespoke collections for The British Museum.

The concept store forms part of the Egyptian brand’s international retail network expansion plan and will reflect elements of its latest Galleria 40 store in Cairo, which marked the direction of future designs.

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Fatma Ghaly, managing director of the jewellery brand, explains: “We are delighted to make our retail debut in the UK. We have invested in growing the UK audience and our online boutique has witnessed significant UK revenue. This market has become one of our important growth areas outside the MEA region.

“The store strengthens our existing retail presence in London and with the educational contribution London made to Azza Fahmy’s [founder and CEO], early career path further enhances our connection to the city.”

The store’s arrival adds to the network of 15 retail doors across the MEA, including own brand boutiques and UK stockists including on-line retailers.

Tags : Azza FahmyAzza Fahmy JewelleryJewellerjewellery brandMayfair
Alex Douglas

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