Designer and entrepreneur to head design and product development.

Jewellery designer and entrepreneur Elizabeth Galton has been appointed as a director of the Trading Board at Aurum Holdings, ownder of Goldsmiths, Mappin & Webb and Watches of Switzerland.

Galton will begin her new role with immediate effect and will be director of design creative and product development for jewellery within Aurum.


Last year Galton launched EG Studio, an online jewellery retail site supporting emerging and established design talent. She is also the former creative director of Links of London and launched her own jewellery collection after winning investment through the BBC television show Dragons’ Den.

Justin Stead, chief executive of Aurum said: “With our continual drive and focus on our strategic plan, the next step on our journey requires significant design influence in our product ranges to enable our brands to be differentiated and have a distinct style which will inspire our customers.

“We are delighted that Elizabeth will bring her experience and creative talent within the jewellery industry to the Aurum team and will significantly support us in our vision for the future.”

Galton said: “I am thrilled to be joining such a dynamic team and I am looking forward to supporting Aurum’s future vision.

“The Aurum brands have a rich British heritage and as such represent an exciting opportunity to further evolve the design direction and product portfolio with a contemporary, British design ethos.’