Ellie Air Jewellery has signalled a move upmarket into increasingly fine jewellery with the creation of a new brand identity and web site.

The company was founded in 2013 by Lauren Rowden (pictured above) as a contemporary fine jewellery brand, with each piece designed, made and finished by hand in her London workshop.

Ellie Air Jewellery was formed after Rowden gave up a job as an apprentice in a Hatton Garden jeweller and travelled to study at the international jeweller school in Florence.


It was in Florence that Rowden mastered the fine jewellery skills that feed into her delicate and minimalist style.

As well as online, Ellie Air Jewellery is sold at art galleries and craft boutiques across the UK including Gill Wing Jewellery, Cambridge Contemporary Crafts, Noverre Gallery And ShopShop At The Old Fire Station, Yellowstone Art Boutique, CDS Gallery, Ada Gallery, The Bessemer IIThe Biscuit Factory Gallery, and Franny & Filer.

Rowen will present her latest Ellie Air Jewellery collection from the Kickstarter area of IJL at London Olympia from September 6-9.