Consumers are reportedly showing an increased interest in emerald jewellery, according to one Cheshire-based jeweller.

Steven Stone Jewellers, which also has showrooms in London and Manchester, revealed that Google searches for the gem stone have increased significantly this year.

It claimed that in February 2021 the term ‘emerald rings’ received 142,060 searches, a year-on-year increase of 42%.


Despite something of a spike in interest in the lead-up to St Patrick’s Day (today, 17 March), the upward trend in interest is not only inspired by the Irish patron saint.

Search terms relating to ‘emerald jewellery’ have also increased by 77% in the last 12 months, from 27,220 to 38,440.

Diamond jewellery and gem stone expert, Max Stone, said: “At Steven Stone, we’ve recently seen a surge of interest for green emerald jewellery, suggesting more people are being captured by their beauty.

“With celebrities such as Victoria Beckham, Angelina Jolie, and Halle Berry all known for their love of green emeralds, the precious gemstone could soon become a key trend for 2021.

“Part of the beryl group, emeralds are amongst the most precious and valuable gemstones on today’s market.

“The incomparable shade of emerald green is caused by traces of chromium and vanadium which gives them the status as a well-recognised gemstone in fine jewellery.”