Coin jewellery brand breaks 300 doors since launch six months ago.

Hot Diamonds’ coin jewellery brand Emozioni had a busy time at the recent IJL trade show at Earls Court, signing up 94 new doors.

The number of new retail partners brings the brand’s UK total to 300 doors, a target achieved in the six months since the coin concept collection was launched at The Jewellery Show at Spring Fair.


Emozioni welcomed Made in Chelsea star Cheska Hull to its stand on the Sunday during IJL, with Hull meeting show visitors and posing for photos.

The brand’s head of commerce Adryan Cresswell said: “Having developed some beautiful new coins as well as a new loyalty scheme and staff incentive scheme, we were expecting a strong reaction at the IJL. However, 94 quality doors signing on the dotted line in one show was far more than we anticipated and fantastic news for the collection.

"To have exceeded 300 doors in six months is very encouraging, not least given the amount of competition there is for this concept in the UK market today. We feel 450 quality independent doors in the UK would be ideal coverage for Emozioni, and so to be more than two thirds of the way to this target just six months after launch is more than satisfactory.”

Hot Diamonds managing director Sanford Simpson said the company has already "significantly increased" its Emozioni stock for the upcoming season to ensure the brand is able to supply its retail partners with sufficient stock "throughout this crucial selling period.”


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