Brand's logo to appear on Lotus E22 car during Austin Grand Prix.
Endless Jewelry has announced its support of the Lotus F1 team, with its logo set to appear on the airbox and on the top sidepod on the race team’s E22 car during the United States Grand Prix at Austin, Texas at the end of the month.
This latest sponsorship follows a number of global-facing marketing initiatives from the brand, including Endless’ recent collection launched in partnership with singer and actress Jennifer Lopez.
Endless Jewelry founder and chief executive officer Jesper Nielsen said: "Becoming a part of the Formula 1 world has been a childhood dream for me and having the opportunity to celebrate the successful launch of Endless Jewelry in the North American market in connection with the United States Grand Prix is an overwhelming feeling.
"Seeing the Endless logo on the beautiful black and gold Lotus F1 Team car is really something special and business wise it’s an investment that is sure to give the brand massive exposure – and everybody participating in the event a unique experience. I am very proud of the agreement with Lotus F1 Team."
At present Endless’ jewellery is sold through about 3,000 shops across 18 countries. The brand claims the be the world’s "fastest selling" brand in the world, following its launch in the US this summer, opening a large headquarters in Fort Lauderdale.
Lotus F1 chief executive officer Matthew Carter said: "Endless Jewelry is an exciting young brand which is rapidly expanding in Europe and North America. The company ethos and approach very closely reflects those of Lotus F1 Team, making this partnership a perfect fit.
"The United States Grand Prix is a terrific event which gains fantastic exposure worldwide and is the perfect showcase for the US aspirations of Endless Jewelry."