Total number of US retail partners climbs to 570 in just 15 weeks.

Endless Jewelry enjoyed a record-breaking JCK Las Vegas securing a further 230 retailers in the United States, taking the total to 570, as well as $10.2million worth of orders in the 15 weeks since the brand launched into North America and opened its Fort Lauderdale headquarters.

Breaking JCK records for a new brand, Endless Jewelry signed 50% of its target for new orders in the first day with 47 retailer partners signing on with an order book of $920,000.


Endless Jewelry founder Jesper Nielsen also celebrated a milestone at the event, securing his brand’s 2,000th retail partner worldwide. He celebrated by giving the retailer a start-up order of $10,000 for free.

Nielsen said: “We are creating history. With Endless Jewelry we are building a superbrand and we aim be the biggest jewellery brand in the world. Our aim is always to think big but to retain a strong sense of family values and a fun way of doing business with all our retail partners, right across the world.”

In the UK, Endless Jewelry has signed up 300 retail partners over the past six months since its launch. The brand will be exhibiting at the CMJ trade event in August and at the IJL show in September and will soon be announcing the signing of its first celebrity Face and launching a new international advertising campaign.

The Endless ‘affordable luxury’ concept offers interchangeable charms and leather bracelet designs with RRPs starting at £20.