Endless Jewelry expands product offer with debut necklace range


Danish jewellery brand Endless Jewelry has announced it will be expanding its product offer with the launch of its debut necklace collection at JCK Las Vegas.

The previously bracelet-driven brand has unveiled necklace designs for AW15, alongside new triple-strand bracelets and fresh leather colours.

The new collection is set to launch in the UK market at the end of the summer.

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Adjustable leather necklaces will now be part of Endless Jewelry’s main range, featuring a lariat design that allows charms to be interchanged between the bracelets and new necklaces.

The necklaces can be worn long or short and be layered with a number of charms.

The new bracelets feature three strands of leather that wrap once around the wrist and secure with the brand’s magnetic clasp. The new bracelets can be dressed with Endless Jewelry’s range of existing charms.

In addition the AW15 collection includes new leather colours – purple sage, sapphire blue and bayou green.

Among the Jennifer Lopez Collection, the triple-stand leather bracelets will be introduced in hues of metallic bronze and metallic pearl.

The brand is currently gearing up to showcase at the Las Vegas JCK trade show where they are set to display the new collection and reveal a new direction for the Jennifer Lopez collection.

Tags : AW15Charmsendless jewelryJCKjennifer lopzlas vegasleathernecklacenew collectionproduct expansiontrade showuk market

The author Stacey Hailes

Editor, Professional Jeweller

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