The founder of Danish jewellery brand Endless Jewelry, Jesper Nielsen, has decided to step down from his responsibilities with the brand to focus on other activities.

The agreement reached with founder and former chief executive officer of Endless Jewelry, Jesper Nielsen, means that all of Nielsen’s shares will be transferred to the rest of the shareholders in Endless Jewelry and the current cooperation between Nielsen and Endless Jewelry will end.

Furthermore, Jesper Nielsen will, with immediate effect, resign his position as a member of the board of directors in Endless Jewelry.


Jesper Nielsen founded Endless Jewelry in 2013 and the company now has more than 3,000 point of sales across 32 countries. Meanwhile, Jesper Nielsen believes that it is time to use his energy on other activities.

Nielsen comments: “I am very proud of having created Endless Jewelry and it has been a fantastic journey with some wonderful people in the company. Meanwhile, I have concluded that it is time to focus on other activities. Going forward, I will focus 100% on building up new businesses. After all, I am an entrepreneur through and through and my passion is to create new ideas and opportunities.”

According to Paul Moonga, chief executive officier of Endless Jewelry, discussions about Jesper Nielsen’s future in the company had been going on since the start of this year.

Moonga explains: “Over the last couple of weeks, I, together with the board of directors and our major investors, have had some very constructive and positive discussions with Jesper Nielsen in regards to Endless Jewelry’s future. As a consequence of these discussions, Jesper has decided that he would like to dedicate his focus on other business activities and we have agreed with him that it is time to end our collaboration.

“On behalf of the board of directors and the major investors of Endless Jewelry, I respect Jesper Nielsen’s decision and would like to thank Jesper for his time and efforts in founding Endless Jewelry as well as wish him the best of luck in his future endeavours.”

Apart from Jesper Nielsen’s exit, the executive management and the board of directors in Endless Jewelry remains unchanged.

Managing director of Endless Jewellery Limited, Ben Roberts, states; “We have been aware of Jespers situation for a while and can confirm he has not been part of the daily operation in the brand or UK since June 2015, but we have to say what a remarkable journey, he has started. To grow a brand at such speed, across so many markets, is something that has never been achieved before.

“The brand and I recognised, that key areas needed to be strengthen and Paul Moonga the new CEO, has made several key appointments to the global organisation, to take Endless Brand to the next level.”

Roberts continues: “Since we took over the distribution of the UK & Irish markets in August 15 we have seen the impact of these changes, including a stronger product offer, with the introduction of several new lines and key Marketing initiatives, to drive higher sell through and consumer & trade awareness.

“Jespers founding of the business and the initial sell in showed everyone how to get the Industry really excited by a new brand but now is the time to build on this. The next few months should be an exciting period for the brand.”