Danish fashion jewellery brand Endless Jewelry has announced its entrance into the 25th market worldwide.

Teaming up with trade agency Heno SA, Endless is set to open in Switzerland. Founder of Endless Jewelry Jesper Nielsen has great expectations for the new European market. Nielsen states: “When we worked with Pandora CWE, Switzerland was one of our key markets. A major part of the success was our cooperation with the people behind Heno and, needless to say, I am very pleased, we can now announce a new partnership with our old partners.

“Switzerland a very important market in the jewellery industry, and it holds a great, proven potential. A number of agreements are in place for the launch already, and ultimately we expect to have around 150 points of sale with the first Monobrand Endless Store to open in 2016.”


Nielsen adds that, by establishing Endless in Switzerland, the brand is very close to covering all essential markets in Europe. “We are in the process of establishing ourselves in key positions in a number of new markets, which will be announced over the coming months,” he comments.

Endless Jewelry is the fastest growing new jewellery brand worldwide. In less than two years the collection of colorful leather wrap bracelets, necklaces and charms has entered 25 markets on four continents.

Endless Jewelry has just launched its AW15 Collection, with new charm bracelet colours and new Three String bracelets across its mainline and Jennifer Lopez Collection.