Endless Jewelry founder Jesper Nielsen has appointed a chief executive officer, leaving him free to focus his energy on brand development.

Paul Moonga (pictured) joins as CEO, bringing with him experience of international business development in the telecommunications industry, and also a history in fashion brand franchise operations.

The strengthening of the executive team comes at a time when the Danish jewellery brand has secured additional capital investment, which will be used to accelerate its international growth and strengthen its supply chain operations.


No further details of the investment were disclosed by Endless Jewelry, which remains a private company.

“This appointment will both strengthen the structure in senior management and our day-to-day business. At the same time it gives me the opportunity to focus even more of my resources on the overall development of the Endless brand and our product categories, on optimising our global sales and partner relations, as well as on the continued expansion of the Endless Jewelry footprint worldwide,” said Mr Neilsen.