Endless Jewelry has welcomed Bill Waugh to its growing team of sales agents.

Waugh brings almost 40 years’ sales experience in the UK trade to the brand. He will focus on Scotland and the growth of Endless Jewelry among independent and multiple retailers in the region.

Waugh started his career in sales 38 years ago and has worked in the jewellery industry for half that time, driving sales with brands including Accurist – where he spent 14 years – and Adidas watches. Most recently, Waugh has worked selling diamonds and jewellery with Moriconi in Glasgow.


Waugh spoke of his ambitions for Endless, stating: “I started work with Endless on July 1 and like the fact they are affiliated with The Company of Master Jewellers, as I know all their members in the North of England and Scotland and they are the outlets to be in within the independent sector. I would like to be able to significantly grow the account base to a minimum of 50 manageable accounts who order on a regular basis.”

Endless Jewelry UK sales director Mark Faulkner said of Waugh’s appointment: “Bill’s experience and knowledge of the Scottish market is second to none. His enthusiasm and passion for Endless Jewelry stood out, and I am confident that Bill will be a fantastic asset to the UK team.”