Brand secures Chisholm Hunter and Beaverbrooks shops nationwide.

Leather bracelet and charm concept company Endless Jewelry is celebrating retail success just three months after its first international trade launch at Inhorgenta earlier this year.

The brand is now working with over 274 retail partners in the UK and is present in over 1,800 doors worldwide.


Endless Jewelry’s founder Jesper Nielsen says: “We are delighted with the response to the brand from retailers right across Europe and in the States.

“Recently in the UK we have secured a number of big accounts including Beaverbrooks and Chisholm Hunter and every week we are opening with quality independent jewellers across the UK and Ireland. We are very pleased that so many retailers are choosing to take the Endless journey with us.”

To support this growth the brand is investing in a major marketing and PR strategy in its key markets. UK activity includes advertising campaigns in consumer fashion titles like Marie Claire, Cosmopolitan, Compnay, Glamour and Hello! magazines to accelerate brand awareness.

Additionally, Endless Jewelry will exhibit at International Jewellery London at Olympia, from August 31 to September 2.

Charms in the Endless Jewelry collection start at £20 RRP, while the leather bracelets, which come in a wide variety of colours and sizes, are priced from £45.

To find out more about Jesper Nielsen and his company read our IN DEPTH interview.


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