Actress poses in debut imagery for Endless Jewelry collection.

Composable charm bracelet brand Endless Jewelry has launched its first campaign image featuring actress and singer Jennifer Lopez, designed to promote her namesake collection for the brand.

Jennifer Lopez has signed a three-year partnership with Endless Jewelry, incorporating international brand ambassador duties and a specially-designed collection of wraparound bracelets and charms.


The Jennifer Lopez collection will officially launch in December, with bracelets available in red, black and gold textured finishes, with a selection of 32 charms in silver and gold vermeil.

Endless Jewelry chief executive officer Jesper Nielsen commented: “Endless Jewelry is all about fun, positivity, colours and being yourself. Jennifer Lopez’s extraordinary style and charisma perfectly represent the collection. We are proud and delighted to be in this long–?term relationship with Jennifer Lopez.”

Jennifer Lopez commented: “My exclusive collection with Endless Jewelry embraces the attitude of being fun and elegant at the same time. It is also about letting each woman express her personality through her jewellery. The collection will let women celebrate what is unique and beautiful about themselves."

Prices for charms start from RRP £15 with bracelets marketed at £45.