Endless reveals plans for first standalone stores

Brand enjoyed success at Inhorgenta Munich opening 25 fresh accounts.

Endless Jewelry reported strong new account openings at Inhorgenta Munich earlier this month, where it also revealed plans for its first standalone store.

The Danish charm jewellery brand presented its SS15 collections at an extensive 300sqm space at the trade event, welcoming retail partners from across Europe.

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It opened more than 25 new accounts and conducted 200 meetings with existing and potential partners.

During the show, Endless Jewelry founder and chief executive Jesper Nielsen revealed plans for the first monobrand Endless Jewelry store openings; set to take place in Asia this year.

Nielsen said: “Besides securing the continuous growth of Endless in new and existing markets, we’re working on quite a few new initiatives that will benefit our existing partners worldwide. Very soon we will go public with details on yet another new market where we will open up a range of monobrand stores.

“We have a few other surprises up our sleeves that will support all Endless retail partners. Growing at a pace like ours is something nobody has ever done before, and for me it’s a true pleasure to feel the support of our partners on this journey.”

He added: “For now I am satisfied with our first trade fairs of the year, and I look forward to our upcoming fairs in the US and Europe.”

Endless will continue its global outreach showing next at the Utrecht Jewels & Watches Fair in the Netherlands followed by JCK Las Vegas in summer 2015.



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