Hatton Garden jeweller partners with Assetsure for business boost.

Hatton Garden jewellers Hirschfelds Limited has partnered with specialist insurer, Assetsure, to launch an engagement ring insurance service to its customers.

As an affiliate, Hirschfelds earns commission on each policy sold and on each renewal.


Hirschfelds company director, Alexander Hirschfeld, said: “As one of London’s oldest jewellery businesses, Hirschfelds specialises in antique jewellery and has built up a reputation for high quality craftsmanship in the manufacture, repair and restoration of jewellery.

“Our customers have always placed great value on the service we offered, and we identified that partnering with Assetsure gave us a way of enhancing our service offer, while of course benefiting from the relationship ourselves.”

The initial response to the service has been positive, with over half of customers referred going on to purchase a jewellery insurance policy.

Assetsure managing director, James Farley, said: “We are delighted to be working with Hirschfelds, and we know that our specialist policies are a very attractive proposition to many people, as home insurance policies do not cover high value items or if they do, there may be onerous clauses restricting travel, around home security or requiring the jewellery to be worn at all times. In other cases, people simply prefer to avoid going down the home insurance route so as not to jeopardise their no claims bonus.”

Key features of Assetsure’s engagement ring and watch insurance, which is underwritten at Lloyds of London, are: no excess; worldwide all risks cover including accidental damage, theft and accidental loss; and no requirement for additional security measures, such as specifying locks, alarms or safes.

Assetsure handles all of the administration in relation to policy sales, including FCA and other regulatory compliance.