Engagement ring consultancy service provider, The Cut London, has reported a rise in engagement ring enquiries since the nation went into lockdown.

The Cut London, which match-makes people looking for an engagement ring with some of London’s top independent fine jewellers, has marked increase in the number of enquiries over the past eight weeks, with more people than usual getting in touch on a weekly basis wanting to start the process of finding an engagement ring.

Founder of The Cut London, Kate Baxter, says her business has been thriving despite the pandemic.


Moreover, the platform has been able to facilitate a rise in engagement ring enquiries by consulting with clients virtually.

Baxter shares: “The pandemic seems to have kickstarted people who were thinking of proposing ‘one day’ into action, with the devastating impact of the COVID virus in London in particular highlighting that life is short and precious. The time to declare your love and intentions for someone is now.

“The independent fine jewellers I work with have continued designing bespoke pieces from home, and can communicate with their clients via FaceTime or email as the weeks pass. Some of them are working in their studios on their own, so the small nature of their business means we have almost been able to carry on with ‘business as usual’ for bespoke requests.”

She adds: “I’ve been able to continue consultations via Zoom, email and over the phone and for the jeweller the design process is often the most time-consuming when commissioning a bespoke engagement ring, and this has been able to continue whilst we wait for the manufacturers and the Assay Office to reopen.”

The Spectator also reported in its weekly magazine the engagement ring sales are up in the UK.