Customisable jewellery brand, Engelsrufer, has appointed Guardian Brands as its new distributor for the United Kingdom.

Guardian Brands has been tasked with strengthening relationships with existing partners and opening new doors in the region.

This will be done through offering full support, tailoring the brand’s offer to the UK market, and a hands-on customer service.


Engelsrufer’s international sales manager, Mark Debelius, tells Professional Jeweller: “We believe that the brand has yet to achieve its full potential in the UK market, which is why we have selected a distributor who is solely focused on marketing and distributing the Engelsrufer brand.”

The team at Guardian Brands and their partner, Goodman Bros, bring over 25 years of retail and distribution experiences in the luxury brand industry.

Owner and founder of Guardian Brands, Stewart Arvan, has over 30 years of experience in the watch and jewellery industry, alongside in-depth knowledge of both the retail and distribution aspects of the trade.

Arvan understands the challenges of retailing and believes in working closely with his customers and building strong relationships that are mutually beneficial.

His company’s philosophy is: “Meeting face to face is the key to brand success”.

Guardian Brands will be working with Goodman Bros, who are known in the trade for distributing Connoisseurs Jewellery Cleaner, LOX and Inverness.

“We believe that Stewart and the team at Guardian Brands have the necessary expertise to hone the Engelsrufer offering to specifically suit the tastes of the UK market,” says Debelius.

He adds: “Guardian Brands will have our full support to enable them to render a service which will allow you to fully maximise the potential of the brand in your store.

“We have no doubt the brand will reach new heights for all parties in the future.”