Ernest Jones has announced plans to open a store at London Designer Outlet (“LDO”) in Wembley Park ahead of the festive trading period.

Ernest Jones will unveil its 1,786 square foot outlet store at LDO in early December.  It will be Ernest Jones’ first outlet store in London.

‘The Outlet Collection’ at Ernest Jones offers a broad selection of jewellery and watches at exclusive outlet prices. The range comprises everyday contemporary jewellery and classic vintage pieces, including diamond engagement rings and statement-led jewellery.


Its outlet collection stocks diamond brands including Le Vian®, Neil Lane and The Forever Diamond, alongside watches and accessories from other luxury houses including Omega, TAG Heuer, Gucci and Mont Blanc.

Ernest Jones represents the 13th store opening at LDO this year alone, and the centre is now 98% let.  LDO continues to go from strength-to-strength and is on track to welcome 6.5 million visitors in 2015 – in only its second full year of trading – 24% ahead  of last year’s already strong footfall figures.

The rise in footfall has driven a 25% surge in like-for-like sales at LDO for the year to date. Visitors are increasingly attracted to LDO’s strong mix of facilities, including its 50 outlet stores, 20 restaurants and a nine-screen Cineworld cinema.

Sue Shepherd, LDO’s centre manager, comments: “We are delighted to welcome Ernest Jones as the latest new store at LDO and their first outlet store in London.  We believe it will perfectly complement the combination of High Street brands and designer stores already here. Ernest Jones’ well-established outlet presence makes it an excellent new addition to LDO.”