Jewellery retailer Ernest Jones has announced plans to stock brand Lucy Quartermaine in as many as 50 of its UK and Ireland stores.

The expansion will see the brand’s silver jewellery stocked by the 1949-founded retailer, owned by parent company Signet.

The move will also be accompanied by new associated imagery for windows and counters in stocking stores.

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Quartermaine commented: “I am thrilled to have expanded with Ernest Jones. We have gained new stores across the UK and Ireland which is amazing.

“The reaction to my designs and sales have been fantastic.

“We are continuing to grow day by day and I am honoured to be working so closely with the teams at head office and in stores to achieve positive goals.”

The Cheshire-based contemporary designer’s collection is also available online with Ernest Jones.

Ernest Jones and H Samuel are parent company Signet’s two main retail offerings for the UK market. Find out more about how the pair differ below:

EXCLUSIVE: What is the difference between H Samuel and Ernest Jones?