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Ethical brand collaborates with Anastacia to raise money for Cancer Research UK


Ethical jewellery brand Arctic Circle Diamonds has partnered with singer-songwriter Anastacia on a limited-edition bracelet for charity.

In collaboration with Positive Luxury, 100 bracelets will be available for consumers to purchase, with all proceeds going to Cancer Research UK to fund life-saving research specifically into breast cancer.

Speaking about her commitment to the cause, Anastacia shares: “After beating breast cancer twice, I’m really passionate about trying to do something to help change the odds for others who are affected by this terrible disease. If we all dig deep and donate we can raise vital funds to help improve survival rates.”

The singer worked with the Arctic Circle Diamonds team to design the bracelet, which has been adorned with ethically-sourced diamonds.

Gary Wroe, Managing Director at Arctic Circle Diamonds, comments: “We are delighted to collaborate with Positive Luxury and Anastacia to raise money for such a worthwhile cause,” comments Arctic Circle Diamonds managing director, Gary Wroe. “The ethos of Arctic Circle Diamonds promotes positive living through our jewellery. Our diamonds are 100% traceable back to the mine and we only use Fairtrade Gold and Silver. Combining this with ensuring that 100% of the profits from this limited-edition bangle goes directly to Cancer Research UK makes this collection extra special.”

The limited-edition bracelet will be available to purchase from Positive Luxury from October 26.


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