Ethical entrepreneur Liz Earle, MBE, will join a panel of industry experts discussing the merits, challenges and opportunities of the Fairtrade business at next month’s IJL.

She has recently launched her own certified Fairtrade gold jewellery collection in collaboration with Cred, a pioneer in ethical sourcing for the UK jewellery industry.

Earle joins a panel that includes Shoba Mistry head of marketing at the Fairtrade Foundation, Amali Bunter, commercial director at Waitrose, and Michael Donaldson of The Value Innovator, a supply chain expert, explaining how Fairtrade can work for jewellery businesses.


The session, Making Fairtrade Work For you, will consider the challenges and opportunities for the industry as Fairtrade Gold sales increase and small artisanal mines benefit.

The debate takes place on Tuesday, September 8, the third day of the exhibition.

“I’m delighted to be supporting the Fairtrade Foundation with the introduction of my own certified Fairtrade gold jewellery collection in collaboration with Cred. Having spent the last 20 years working with sustainability for botanical ingredients, I know what a vital difference ethical sourcing makes to local communities, especially in developing countries. The more I learn about the mining of precious metals, the clearer I find Fairtrade certification as an important part of progress. Fairtrade gold for jewellery is something consumers are increasingly aware of – and its value is definitely increasing,” says Earle.

Sam Willoughby, IJL Show Director, adds: “This year, we have even more seminars and one-to-one advice clinics featuring more than 40 high profile industry experts and speakers such as Laura Tenison, founder of the global multi-channel brand, JoJo Maman Bébé, and Sally Heath, ecommerce director of New Look.  This debate on hot topic Fairtrade promises to help bring the industry’s attention to the difference we can make with forethought to lives all over the world. We are delighted to welcome all our knowledgeable speakers to the rostrum to discuss this interesting topic.”

Click here to register for your free entry pass to IJL. .

Visitors are encouraged to download the exhibition’s show guide app. Please click here to download it to you phone or tablet.


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