The votes for Professional Jeweller Awards finalists continue to flood in – and it’s turning out to be a hotly-fought contest.
Analysis of the results, which will be revealed on Monday 4 September at Kensington Roof Gardens, shows that the lead has actually changed hands in a number of the 16 categories during the past week alone.
In some cases, there is just a handful of votes between the finalists, indicating that the result will go right down to the wire.
With brands and retailers taking to social media and other channels in a bid to win the trade’s vote, it is clear that every vote has the potential to make a difference to the final outcome.
In the Fine Jewellery category, for example, two brands in particular saw a spike in votes last week after taking to the campaign trail and mobilising trade customers to cast their vote, while the Independent Fashion Retailer category appears to have suddenly turned into a two-horse race after a dramatic swing in voting. With three more weeks until the vote closes, that could all change though!
The voting survey only takes a couple of minutes to complete. Simply enter your details and follow the instructions on screen.
All votes will be counted and verified before the winners are announced at an awards ceremony at the spectacular Kensington Roof Gardens on Monday, September 4.
The evening will see guests served a three-course barbecue and unlimited wine as they get to cheer on the finalists and network under the stars.