Retailer puts £3m of jewels and watches on sale before closure.

By Jessica Knowles

EW Payne‘s £3 million clearance sale created queues of customers five hours long according to The Bromley Timesas the retailer begins selling off its products before it closing its doors for the final time.

The newspaper reported that the line outside EW Payne, in Bromley High Street, reached about 50 metres in length on both Saturday and Sunday last weekend as shoppers came from far afield to find jewellery discounted by up to 60%.


EW Payne director Nick Stanhope said: “The success of the first weekend speaks volumes for the reputation of EW Payne and althought we are very sad that the store has to close, we are delighted with the success so far of the closing down sale. Even after this first weekend we still have over £2.5million of stock to clear."

The 103-year-old retailer will close in July following a fall in trading which it says is due to the nearby Bluewater shopping mall. The retailer welcomed the Queen during 2012’s Diamond Jubilee and last year placed significant investment in the store’s interior, including the creation of an additional showroom space on the first floor and a champagne bar.

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