Jewellery brand Annoushka has unveiled its very first “commissionable experience” offering at the new retail concept, Bespoke at Burlington.

Bespoke at Burlington is a campaign which will see 22 of the luxury brands – including a number of jewellery boutiques – at Mayfair’s Burlington Arcade offer exclusive products not available anywhere else in the world.

The brands will also launch innovative in-store experiences from 3 December, when English non-essential retailers are allowed to reopen.


Alongside other jewellery brands at the arcade like Azza Fahmy, Annoushka will take part, offering the My Life in Seven Charms bespoke experience.

Founder Annoushka Ducas explained: “It’s wonderful to be part of the Bespoke At Burlington celebration, as Burlington is such a destination for unique, tailored and special luxury items, especially at this time of year.

“To mark this we have unveiled My Life in Seven Charms, our very first commissionable experience, where clients can work with me to design their life through seven entirely bespoke 18ct gold charms.

“Each commission is presented in a beautifully bound jewellery box designed to open like a book, with an accompanying scrapbook of your life with tokens and illustrations.

“It really couldn’t be a better fit for a celebration of bespoke – I like to think of it as an 18ct gold biography!

“Since launch we’ve had a flurry of commissions from private clients and I’d hope this will only grow once we’re back open in December.

“Alongside the My Life in Seven Charms service, we have also launched a podcast, with the same name.”

The first series of the podcast is live now, featuring guests like Alexandra Shulman OBE, Lady Anne Glenconner, Rachel Johnson and Lucia van der Post.”