The Daisy London X Ellie Goulding collection has become an overnight sensation for the British jewellery brand.

In August the brand launched four bracelets in collaboration with the singer to raise awareness for climate change and support conservation charity WWF.

Clocked on the arms of countless celebrities and influencers already, the pieces in the collection have become instant bestsellers, topping both online and in store charts.


Chatter surrounding the collaboration and retailer engagement online has been fantastic for driving traffic in to stores and increasing customer engagement with the brand heading in to a key selling season.

Ellie Goulding with Daisy London director Ruth Bewsey.

The brand is confident the four Daisy London X Ellie Goulding bracelets will be placed at the top of Christmas wish lists.

Daisy London director, Ruth Bewsey, said at the launch: “Thank you to everyone who made this morning what it was. I am forever humbled by your dedication and adoration for our brand. I am so proud to be standing here in this room with you all today. It’s been incredible to work with both Ellie and WWF to create a beautiful collection that will help raise awareness for climate change.”

Influencers who have come out in support of the collaboration include: Zoella, Joe Wicks, Mimi Ikonn, Laura Whitmore, Aisling Bea,Olivia Wayne and Sinead Crowe.