Russian-founded jewellery house Fabergé has revealed that it has renewed interest in the UK market after “fantastic results and developments” in the country in recent weeks.
The company told Professional Jeweller that it plans to up its number of UK retail points of sale from 10 to 22 in the coming six to eight months.
When PJ asked Fabergé managing director, Antony Lindsay, about the company’s business strategy over the coming year, he responded: “I’m delighted you’ve asked me this question now and not one month ago, as we’ve had some fantastic results and developments out of the UK market over the last four weeks alone.
“To be honest, they have exceeded my own expectations and have given me tremendous cause for optimism of what’s to come.”
The MD went on: “Fabergé is of course a globally recognised name, and we currently have a portfolio of around 100 distinguished points of sale around the world, with, frankly speaking, the very best of the best in retail partners.”
Somewhere that Lindsay feels the brand has room for improvement, though, is in its focus on the UK market, which he believes has far more potential than he had previously realised.
“I’ll hold my hands up and admit, however, that I’ve been a bit too keen to rack up airmiles over the past few years and have failed to recognise the strength of the hard-luxury market here in the UK and the wealth of first-class retailers,” Lindsay told Professional Jeweller.
“Needless to say, if I could turn back time, I certainly would have put more focus into the UK market sooner.
“We currently have 10 points of sale in the UK and we’ve entered into agreements over the last four weeks to expand this number to 22 doors within the next 6-8 months.”
The first signs of Fabergé’s UK expansion have already been seen in its new deal with retailer Laings.
The brand is now stocked in the retailer’s Edinburgh and Cardiff stores, as well as online. Read more below: