EXCLUSIVE: Leblas targeted in GQ jewellery scam


Man requests jewellery under guise of being GQ head of advertising.

Leblas Jewellery was the target of a new scam yesterday, as a man professing to be the GQ head of advertising requested it send wedding and engagement rings.

The jeweller was phoned by the man, who said his name was Michael Muller, and was told that GQ magazine had a free jewellery editorial space, due to Burberry cancelling an advert at short notice.

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Muller suggested a photoshoot in Canary Wharf later this week and requested the company send images of its wedding and engagement rings, from which he would then select items for it to send.

He mentioned two names, Justine Hayley and Michael Haine, and claimed he would provide more details later in the week, once a hotel for the shoot had been arranged.

Leblas became suspicious after it identified that Muller’s e-mail address,, did not possess the Conde Nast signature, under which GQ operates. At this point, members of staff contacted the magazine, who confirmed Muller was not one of their members of staff. Leblas staff then contacted the local police, who are currently investigating the incident and warning other jewellers to be wary.

Leblas Jewellery pr and marketing assistant Nina Tukaj said: "He was very believable, very friendly on the phone. He went on this whole spiel about how they didn’t want to do big name jewellers and wanted to feature more independents.”

Tags : crimeGQJewelleryjewellery focusjewelryLeblasProfessional JewellerRetail Jewellerringsscam
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