In a Professional Jeweller exclusive, we present Thomas Sabo’s first-ever TV advertising campaigns, unveiled today featuring model Georgia May Jagger.
Autumn/winter designs from the brand’s Charm Club and sterling silver Glam & Soul and Karma Bead collections feature in the advertisements, which are the first in the brand’s 30-year history.
Each film has been shot by renowned photographer Ellen von Unwerth, and features model Georgia May Jagger, who has already appeared in print campaigns for the brand and as Thomas Sabo’s ambassador at a number of events.
The advertising campaigns will run during prime-time slots in the UK, on channels including ITV1, Channel 4 and Channel 5, and on Sky channels an additional ITV digital channels.
The brand’s founder Thomas Sabo said: “With the TV campaign, we will be further expanding our premium position within the affordable luxury segment. The inspiring commercials will make the diversity of our jewellery collections tangible for customers in their own homes.”
The films have been shot in “a sensually-feminine manner, using the motto ‘Charm up your Love’.
The campaign will also run on TV channels in Germany, Austria, Switzerland, Sweden, Canada, Australia and New Zealand.