close

EXCLUSIVE VIDEO: Top tips for optimising online opportunities after report states jewellery industry needs a “digital shake up”

CYBER

Last month, a research report by retail technology firm Cybertill revealed the jewellery industry is still not taking advantage of the digital revolution.

While bricks and mortar still has a dominant place in jewellery retail, digital platforms do offer advantages that can bolster, rather than disrupt, business, and even encourage consumers to come into store rather than hide behind screens.

After receiving the report, Professional Jeweller reached out to Cybertill to find out why embracing new technology should not be feared.

Story continues below
Advertisement

In response, the retail technology company produced an exclusive interview with omni-channel retail consultant at Cybertill, Elaine Scott, detailing the most interesting finds from the report and highlighting how jewellery retailers can truly start embrace an omni-channel approach in 2018.

 

Tags : cybertilldigitalomnichannel
Stacey Hailes

The author Stacey Hailes

Editor, Professional Jeweller

2 Comments

  1. We did try the online jewelry thing back in 2010. It’s not that easy, especially when it comes to ring sizes. At least we had problems getting volumne in the business compared to watches.

    1. Hi Martin, It’s really common feedback. It’s most important, really, to use your website to drive footfall to your store. And to be able to offer services such as booking appointments, etc, to drive people to come in-store.

Leave a Response