Last month, a research report by retail technology firm Cybertill revealed the jewellery industry is still not taking advantage of the digital revolution.

While bricks and mortar still has a dominant place in jewellery retail, digital platforms do offer advantages that can bolster, rather than disrupt, business, and even encourage consumers to come into store rather than hide behind screens.

After receiving the report, Professional Jeweller reached out to Cybertill to find out why embracing new technology should not be feared.


In response, the retail technology company produced an exclusive interview with omni-channel retail consultant at Cybertill, Elaine Scott, detailing the most interesting finds from the report and highlighting how jewellery retailers can truly start embrace an omni-channel approach in 2018.