EXCLUSIVE: Wolf & Badger launches in Selfridges


Company opens pop-up-shop in Selfridges for three weeks this August.

Wolf & Badger has announced it will be launching a new pop-up-shop next week in the concept store area of Selfridges’ Wonder Room.

The pop-up-store will run from August 12 to August 31. It will include pieces from a number of Wolf & Badger’s jewellers and product designers, along with some contemporary art.

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Wolf & Badger director George Graham said: “We were talking to them when they had an availability come up.

“They said, ‘do you want to do a 3 week pop up summer residency in august and showcase some of your best designers?’ And we thought, ‘yes, yes, we do – when is this?’

“They responded, ‘in about 10 days,’ and we went, ‘ok, let’s get on with it.’”

The company, which opened its first store in Notting Hill in February this year, stocks mostly new and upcoming designers.

Brands sold through the store include FS Augusta, Ana de Costa, SHO Fine Jewellery, Atelier Michael Berger and Samuel Gassman.

Tags : Jewellerjewellery outlooklaunch. pop-up-shopProfessional JewellerRetail JewellerSelfridgesWolf & Badger
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