The Van Cleef & Arpels boutique in Selfridges’ Wonder Room is reopening its doors after a complete refurbishment designed to offer an exclusive customer experience.
The boutique is a 110-square-meter space which showcases the Maison’s jewellery collections and includes a private salon dedicated to watches.
For a more exclusive atmosphere, a spacious mezzanine floor can be accessed through a staircase featuring an Art Deco balustrade.
It features a set of Veronese wall lamps to enhance the decorative elements and to create a “sense of intimacy” through a play on textures and transparency.
The news follows Van Cleef & Arpels’ announcement of its exhibition showcasing the heritage and craftsmanship of the Place Vendôme High Jeweler with almost 40 creations.
Vintage pieces from the collection will be on display alongside a selection of heritage collection jewellery until the 15th March.
