F. Hinds and IJL reveal High Street winners


High Street by Design 2011 competition winners announced ahead of IJL.

F. Hinds and International Jewellery London (IJL) have unveiled the two winners of the High Street By Design jewellery design competition.

This year’s winners are Sian Hughes from Worcester, who won the Newly Established Designer Category with and Rosie Velk from Letchworth won the Student Designer Category.

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Hughes’ Folded Heart Collection wowed the judges with its simple design, inspired by Hughes’ love of creating paper structures. Velk’s Fan Collection plays on the rippled shape of fans with an Art Deco twist with a sunburst design.

Velk said of her win: “Winning the HSBD competition is just the step I needed to link my designs and knowledge with F. Hinds’ commanding high street presence.”

The F. Hinds/IJL High Street By Design Competition was launched last year to assist two jewellery designers through the whole process from original concept and creating a design to be manufactured in volume, through packaging, promotion and launch to the sale of their finished jewellery pieces in F. Hinds’ 110 stores across England & Wales and its website.

The judging panel for this year included Andrew Hinds – F. Hinds, director and gold buyer; Bob Morrish , manufacturer of R. E. Morrish jewellery, designer Sarah Jordan and IJL event co-director Sam Willoughby.

Hinds said: “The objective of this competition was to open up the route to the high street which can appear to be strewn with challenges or even a complete mystery.”

“Our aspiration was to give the winners an in-depth experience of all the steps from sketch to the final sale,” he explained. “We have promoted the winning pieces in all our stores and online, and every piece sold is individually numbered. We also have plans to see how we can work with Rosie and Sian in the future.”

Hughes and Velk will speak at the High Street By Design seminar at IJL on Tuesday 6th September 2011 at 10.00am, and the winning designs can be seen stand B16 in the Design Gallery at IJL.


Tags : F. Hinds competitionHigh Street by Design competitionIJLsam willoughbySarah Jordan
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