Retail also relocating Fabulous shop to bigger ex-Azendi unit.

Retailer jeweller Fabulous is set to open up a Pandora concept store in Bath next month, as well as relocating its Fabulous store in Bath to a larger premises.

Fabulous founder Jo Stroud said that she was approached by Pandora and asked to become a franchise partner, a proposal that she accepted and the retailer is now in the process of transforming the unit on the city’s Southgate shopping street that has to date been occupied by its Fabulous shop into a concept store.


Stroud said: “We already stock Pandora in our current store, but we also felt that there was more potential for the brand in a dedicated store, as there are so many visitors and day-trippers to Bath. It gives us the scope to bring a wider range of Pandora jewellery and watches to Bath, as well as keeping much more depth of stock and variety of charms and bracelets. The store will also get some new collections in sooner, and have limited edition pieces.”

The Pandora concept store is expected to open on August 30.

Meanwhile, the Fabulous store will be moving to a larger unit on the same street, a corner shop that was previously occupied by Azendi before the retailer fell into administration. The opening of this store will be slightly earlier with the launch date planned for August 10.

By moving to a larger shop the store will be able to extend the number of brands that it stocks, and it will also allow Fabulous to set up a dedicated watch area.

Stroud said: “We are relocating Fabulous to a larger unit, still in SouthGate, to give all of our other brands more space, and to allow us to add new collections. We’ll be adding some great watch brands, like Ice, Radley and Bering, in a dedicated watch area, expanding our Thomas Sabo selection and lots of other brands, and giving customers loads more space to browse.”

The expanded Fabulous store will continue to be run by the current store manager Becky Johnson.



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