Bath Life Magazine presented retailer Jo Stroud with the award

Fabulous – one of Bath’s biggest retailers stocking Pandora, Thomas Sabo, Vivienne Westwood and a selection of smaller designers – has been awarded the prestigious regional Retailer of the Year award.

Bath Life Magazine chose owner Jo Stroud and her store manager Becky Johnson as the most worthy recipients of the coveted award.


Also shortlisted were Nicholas Wylde and Kilver Court Designer Village.

The Bath Life awards judges revealed: “Jo is a fantastic businesswoman and was fully involved in many Bath events. She simply strives for success and has great customer engagement.”

Fabulous opened in September 2010 and later moved to a larger unit in August 2012. The store stocks over 30 different designers and brands, including Lulu Guinness, Folli Follie, Chris Lewis, Tales from the Earth, Dinny Hall and Estella Bartlett.