London specialist jewellery and watch agency Facets PR is broadening its international reach by opening offices in Singapore and the Netherlands in partnership with the W Group.

The new offices will provide specialist jewellery, watch and luxury brand PR services across Asia and Western Europe. The offices will work closely with the W Group, a shareholder of Facets PR.

Sarah Carpin, founding director of Facets PR, shares: “We are excited by the possibilities this new venture offers us to provide a range of services for our clients in Asia and Europe. Both to assist our current clients with additional services in these major luxury and fashion markets and to work with new clients in these territories who are looking at the UK market.”


“We are delighted to be welcoming FscetsPR to Singapore, who can offer specialist jewellery and watch services within our current luxury portfolio, which includes representing Princess Yachts and Moet Hennessy in Asia,” adds Annabel Fox, managing director of W Singapore.

Award-winning London agency W acquired acquired a minority stake in Facets PR at the end of last year, with a view to acquire a majority stake in due course.

The deal allows Facets PR to scale up its activities and reach, with the new international offices being part of a wider international expansion plan.

W Communications founder and chief exec, Warren Johnson, states: “As part of the W Group of companies, Facet PR now has an opportunity to grow as a leading international agency, specialising in the jewellery and watch market, further strengthening W Group’s luxury brand services in these territories.”