Regional Fairtrade partner introduces traceable gold to key companies.

The Max Havelaar Foundation (Fairtrade Netherlands) has launched jewellery made from Fairtrade gold in the Swiss market, ensuring small-scale miners benefit from the sale of gold jewellery in the region.

The first Fairtrade Gold collections have been launched by Coop City and Christ Uhren & Schmuck, both part of the Coop Group – the second largest retail conglomerate in Switzerland.


The gold being used in the region has been mined by Fairtrade gold mine Sotrami, located in southern Peru.

Also known as (Fairtrade) Max Havelaar Switzerland, the company joins a growing number of Fairtrade markets where traceable gold jewellery is now available, including Australia, Belgium, Canada, Denmark, Ireland, South Korea, Sweden and the United Kingdom.

Fairtrade international project manager for gold and precious metals programme, Amy Ross, said: “The fact that Fairtrade gold is now available in one of the biggest jewellery markets in the world will be a huge boost to certified miners and their communities, who will enjoy the benefits of selling more of their gold on Fairtrade terms.

“At the same time, more consumers will have the option of choosing Fairtrade Gold for themselves and their loved ones. It really is the best gold story in the world.”

The Max Havelaar Foundation is an independent non-profit organisation that licenses the use of the Fairtrade Certification Mark on products in the Netherlands, in accordance with internationally agreed Fairtrade standards. It strives to create awareness of the Mark through national campaigns.

Artisanal and smallscale mining is the second biggest employer after agriculture and more than 16 million people around the world directly depend on mining for their livelihood. Fairtrade is committed to improving the welfare of people through safer working conditions, fair market access, environmental protection and transparency in trading.