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Fairtrade gold to shine during London Fashion Week

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For the first time ever, four leading ethical, certified Fairtrade Gold jewellers will be exhibiting during London Fashion Week.

Showcasing their pieces at the London Jewellery Showroom on Bond Street, Natalie Perry, Rock Hound, Ute Decker and Cred Jewellery will be championing Fairtrade Gold to press, buyers and consumers.

Sustainable luxury is a hot topic at the moment, and one that will be in the spotlight at London Fashion Week’s main venue, as well as the jewellery-focused event on at the same time.

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This year has seen Meghan Markle lift the profile of ethical fashion, with the latest royal often spotted in ethical jewellery pieces, which has been highlighted in consumer magazine and national newspapers, further enhancing the conversation and driving demand for brands with integrity at the heart of the business.

Programme partnerships manager at the Fairtrade Foundation, David Finlay, shares: “For years Fairtrade and some very committed jewellers have fought for a position on the catwalk, and now is their chance to shine.

“We are pleased to support this event as it creates a platform for showing the best of bold British design, including a wide range of pieces made in Fairtrade Gold. For every gram of gold bought on Fairtrade terms, there will be a ripple effect down the supply chain. This is the year for ethical jewellery and fashion to come to the fore.”

The variety of jewellery on show from these four UK based Fairtrade Gold licensees illustrates how the sector is bounding into bold, on trend and inspiring design to rival the fashion favourites.

Natalie Perry, who won Young Jewellery Designer of the Year at the Professional Jeweller Awards, evokes bohemian elegance with her sophisticated pieces designed and made in England from Fairtrade Gold.

Ethics are at the heart of East London-based Rock Hounds, where the gems and gold sourced for the firm’s unique items comes from small-scale artisanal gold mines certified by Fairtrade.

Ute Decker’s minimalist architectural formed jewellery is also a prize winner across the board and will feel right at home among the nation’s most trendy wome, while CRED Jewellery is one of the pioneers of lab grown diamonds and fore-runner of ethical jewellery in the trade.

The London Jewellery Showroom will be taking place within the John Pye Luxury Assets Showroom on Old Bond Street,  February 18-19, 2019.

The event is hosted by Facet’s PR, and sponsored by the National Association of Jewellers.

Tags : Facets PRLondon Fashion WeekLondon Jewellery ShowroomNAJ
Stacey Hailes

The author Stacey Hailes

Editor, Professional Jeweller

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