Fans crash Steffans in search of rare Trollbeads


Jeweller’s web site overwhelmed by demand for collectable bead brand.

A Trollbeads promotion on the Steffans web site last night proved so popular that it crashed the jeweller’s servers.

The online event, the first digital hosing of a Trollbeads Convention, encouraged customers to search the site for limited edition 2011 gemstone kits, special rare and retired glass and silver beads, and exclusive bracelets.

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The Conventions are normally physical events that draw Trollbead enthusiasts to in-store events.

“Trollbeads customers are incredibly loyal and sometimes fanatical, which is why these conventions work so well,” explained Steff Sutter, managing director for Northampton-based Steffans.

The company’s first online convention opened at midnight, but a spike in traffic to the web site from all over the world crashed its severs.

Sutter does not have final figures for how many visitors logged-in, but says that his servers should support at least 3000 simultaneous users.


Tags : promotionsSteffansTrollbeadsTrollbeads Conventionweb site
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