Jeweller’s web site overwhelmed by demand for collectable bead brand.
A Trollbeads promotion on the Steffans web site last night proved so popular that it crashed the jeweller’s servers.
The online event, the first digital hosing of a Trollbeads Convention, encouraged customers to search the site for limited edition 2011 gemstone kits, special rare and retired glass and silver beads, and exclusive bracelets.
The Conventions are normally physical events that draw Trollbead enthusiasts to in-store events.
“Trollbeads customers are incredibly loyal and sometimes fanatical, which is why these conventions work so well,” explained Steff Sutter, managing director for Northampton-based Steffans.
The company’s first online convention opened at midnight, but a spike in traffic to the web site from all over the world crashed its severs.
Sutter does not have final figures for how many visitors logged-in, but says that his servers should support at least 3000 simultaneous users.