The Swarovski Crystal Dust collection has been described as the “most exciting” collection to be introduced by Swarovski since the bestselling Stardust range.
Crafted using a unique Swarovski Crystal Rocks technique, the Crystal Dust collection introduces crystal-encrusted bangles, which are on-trend and incredibly versatile.
Crystal Dust pieces can be worn as a single bracelet, stacked up, or even as a choker. Swarovski’s new brand ambassador Karlie Kloss and her ‘Crystal Dust Crew’ can be seen showcasing different ways of wearing the jewels throughout the AW16 campaign.
The collection perfectly aligns with Swarovski’s focus on creating a modern and stylish feel to their brand and targeting a younger consumer.
Available as a cuff and a double bangle in eight vibrant colours, Crystal Dust has quickly become a bestseller at Swarovski. It is even outperforming the popular Stardust collection.
To keep up with the demand, the SS17 Swarovski offering will feature more versions of Crystal Dust.